On February 24, 2023, Louis Vuitton announced j-hope as their newest House Ambassador. Their announcement tweets read as follows;
"The Maison is pleased to announce that the world-renowned rapper-singer-songwriter, and music producer will be joining as new House Ambassador." "The Maison is delighted to welcome the South Korean artist, who brings his unique charm and style to this exciting new chapter." "Beloved by fans globally for his upbeat energy and creative musical direction, the (j-hope) joins as the latest LouisVuitton House Ambassador." "With a positive on-and-off-stage presence, j-hope continues to push artistic boundaries and inspire international audiences.”